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An Ugly Truth: Inside Facebook's Battle for Domination [calibre 4.99.5]
- Автор: Frenkel Sheera, Kang Cecilia
- Год: 2021
- Язык: английский
- Год: HARPERCOLLINS
- ISBN: 9780062960672
- Жанр: Прочая деловая литература
Электронная книга - «An Ugly Truth: Inside Facebook's Battle for Domination [calibre 4.99.5]». Краткое содержание книги:
**Award-winning *New York Times* reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace**.
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.
The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.
Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In *An Ugly Truth* , they are at last held accountable.
**
Clegg, Nicholas, 240–241, 273, 275
Biden administration and, 297
fact-checking policy and, 249–251
Trump administration and, 245
Clinton, Hillary, 12, 15
rumors and conspiracy theories about, 109, 122, 278
Sandberg and, 79, 111–112, 243–244
see also election of 2016
CNN, 1, 26, 84, 115, 133, 141, 154, 157, 160, 183
Coca-Cola, 59–60
Cohen, Sasha Baron, 261, 275
Cohler, Matt, 51
Colbert, Stephen, 166
Color of Change, 249, 251, 276
Common Sense Media, 89–91, 232, 261, 275–276
Conaway, Mike, 143, 144
Congress, of U.S.
House Judiciary Committee, 153, 241, 297
interest in Russian disinformation, 127–128, 133–134, 139–145
January 6, 2021 storming of U.S. Capitol Building and, 286–292
Zuckerberg’s testimony before, 150–151, 153, 160–167, 198, 210
Constitution, of U.S., free speech issues and, 16–17, 255
Conway, Kellyanne, 144
“cookies,” internet tracking and, 52
Cotton, Tom, 198
Couric, Katie, 258–260
COVID-19 virus, Facebook’s response to, 265–268, 298
Cox, Chris, 152, 298
election of 2016 and, 113–114, 119–120
Facebook algorithm priorities and, 184
News Feed feature and, 32–33, 35, 84
organizational changes in 2018 and, 193–194
Trump and 2020 election, 274–275
Zuckerberg’s “pivot to privacy” and, 224–225
CrowdStrike, 98, 99
Cruz, Ted, 155
Curse of Bigness: Antitrust in the New Gilded Age, The (Wu), 231
Cutler, Molly, 141
Daily Caller, 285
Darusman, Marzuki, 170
DCLeaks Facebook page, 95–96, 98–100, 108–109
Definers Public Affairs, 215–217
DeRisi, Joe, 265
Desmond-Hellmann, Susan, 135
Diem (Libra renamed), 300
DiResta, Renée, 17, 137–139, 255–256
Dorsey, Jack, 198
Dowd, Maureen, 159
Dreyer, David, 155
Durbin, Dick, 151, 161
Duterte, Rodrigo, 85, 106
Economic Security Project, of Hughes, 226
Eisenstat, Yaël, 210–215
election of 2016
Cambridge Analytica and, 149–150, 155, 159
Facebook and access to Trump after, 111–113
Facebook and conservatives, 79–83
Facebook and Trump’s campaign, 11–17, 69, 74–75
“fake news” and hate speech and, 83–86
Silicon Valley’s support of H. Clinton, 243–244
social media and, 15
Zuckerberg after, 113–116
see also Russian disinformation, on Facebook platform
election of 2020
Facebook’s fact-checking policy, 249–252
January 6, 2021 storming of U.S. Capitol Building, 286–292, 294
Trump’s accusations of voter fraud in, 273–275, 283–285, 289–290
Electronic Communications Privacy Act, 142
Eubank, April, 131, 147
Fabi, Rita, 223–224
as advertising company, 163, 166
Beacon feature and, 57–63
behavioral advertising and data collecting under Sandberg, 2–3, 46, 51–56, 59, 60–63, 67, 225
Blue feature, 172, 194, 224–228
board of directors of, 28, 30–31, 57, 81, 86, 134–137
cash reserves of, 299
company’s tracking of internet activity of employees, 69–73, 79
content moderation and, 92–93
Custom Audiences feature, 87
data security and employees’ access to users’ private information, 5–11
early culture at, 31–32
early investment in and buyout offers, 30–32
employees’ access to users’ private information, 5–11
employees’ reactions to Trump’s comments about Floyd’s death, 270–273
Eraser button idea, 90
Facebook Messenger feature, 5, 73, 96, 194, 196, 222–224, 289
Federal Trade Commission (FTC) and, 1–3, 225–227
Friends of Sheryl Sandberg (FOSS) and, 55
fundamental dichotomies of people and profit, 300
“good for the world” (GFW) and “cares about users” (CAU) policies, 237
high school students and, 30, 89
interoperability of messaging apps and, 227
IPO of, 43, 91, 190
lack of staff to manage platform’s international use, 179–182
Libra and, 241–242, 300
Like button feature, 62–63
lobbying and, 296–297
“MPK,” 4
“news ecosystem quality” (NEQs) scores, 298–299
News Feed algorithms and prioritizing of posts, 48, 57–59, 62, 182–185, 204–205, 220, 285–286, 298–299
News Feed introduced, 32–36
office culture at, 48–49, 50–51, 62
Open Graph feature, 199
Oversight Board, 293–294
Portal feature, 190
privacy consent decree in 2011, 153–154
privacy settings and, 63–68
Project P, 121–122, 128
rapid growth, lack of early content guidelines, and need to monetize, 36–38
revenue and market value of, 4
Sandberg hired to “scale” the company and named chief operating officer, 47–49
“thisisyourdigitallife” quiz, 152–153
Trending Topics feature, 75–79, 80, 81
Trump banned from, 286–292, 294
Trump’s 2015 anti-Muslim rhetoric and hate speech, 11–17
war against privacy regulations, 164–165
Yahoo buyout offer, 30–32, 44
Zuckerberg’s “pivot to privacy” and reactions to, 222–227, 235
Zuckerberg’s revisionist history of, 252–253
Facebook, 2019 calls for breakup of
Federal Trade Commission and possible fines, 225–227
Hughes and New York Times’ op-ed, 219–222
Wu and Hemphill’s evaluation acquisitions and power, 229–232
Facebook, early versions of
“The Facebook” at Phillips Exeter, 19–20
“FaceMash” and “the Face Book” at Harvard, 20–23
Thefacebook and Zuckerman’s fascination with users’ sharing of data, 23–29
Thefacebook’s early investors and buyout offers, 24–30
Factual Democracy Project survey, 257
Fancy Bear hackers, 99, 108
Fauci, Dr. Anthony, 266
Fearnow, Ben, 70–73, 76
Federal Trade Commission (FTC)
Cambridge Analytica and, 153–154
Facebook’s Instagram acquisition and, 230–231
investigation into Facebook and monopoly power, 241
Open Graph and, 199
possible fines in 2019, 225–227
principles for self-regulating of behavioral advertising, 46
privacy fine of Google in 2012, 225
suit against Facebook, 1–3
2009 concerns about user data, 66–68
Zuckerberg and Sandberg’s testimony before, 295–296
Floyd, George, Trump’s comments about looting after death of, 268–273
Flynn, Michael, 144
Forbes, 229
Ford, Christine Blasey, 200
Fortify Rights, 185
France, election of 2017 and, 118, 124–125
Franzese, Derek, 38
freedom of speech issues
Christchurch, New Zealand, shooting videos, 237
civil rights and, 232, 247–251, 254–255, 257, 259–260, 273, 275–277
election campaign of 2016 and, 11–17, 83–86
Facebook’s global expansion without oversight, 179–182
Facebook’s News Feed algorithms and prioritizing of posts, 182–185
genocide in Myanmar and, 85, 169–173, 176, 178–182, 185–187, 293–294
George Floyd’s death and Trump’s comments on looting and shooting, 268–273
Holocaust deniers and, 205–207, 276–278, 281, 283–285
manipulated video of Pelosi and, 236–240
QAnon and Kenosha Guard and, 278–281
Swisher’s interview of Zuckerberg and, 205–207
Trump’s accusations of voter fraud in 2020 election and, 273–275, 290
Trump’s incitement of violence in January 2021 and later banning of, 286–292, 294
U.S. Constitution and, 16–17, 255
Zuckerberg and, 74–75, 196, 204–208, 252–261, 263, 269, 281
Frieden, Tom, 265
Fwd.us (lobbying group), 245