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An Ugly Truth: Inside Facebook's Battle for Domination [calibre 4.99.5]
- Автор: Frenkel Sheera, Kang Cecilia
- Год: 2021
- Язык: английский
- Год: HARPERCOLLINS
- ISBN: 9780062960672
- Жанр: Прочая деловая литература
Электронная книга - «An Ugly Truth: Inside Facebook's Battle for Domination [calibre 4.99.5]». Краткое содержание книги:
**Award-winning *New York Times* reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace**.
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.
The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.
Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In *An Ugly Truth* , they are at last held accountable.
**
Tom, my love, makes all my dreams possible. He gave me the space, time, and support I needed to write this book. I started reporting the New York Times article that became this book when I was pregnant with Ella in 2017, and worked on the opening chapters when pregnant with Eden. I am happy that neither of their first words was “Facebook.” I may have carried Ella and Eden through this process, but they sustained me. Mama loves you ad hashamayim.
Notes
Prologue: At Any Cost
1. New York State Attorney General Letitia James: “NY Attorney General Press Conference Transcript: Antitrust Lawsuit against Facebook,” December 9, 2020.
2. amounted to a sweeping indictment: State of New York et al. v. Facebook, Inc., antitrust case filed in the United States District Court for the District of Columbia, Case 1:20-cv-03589-JEB, Document 4, filed December 9, 2020. https://ag.ny.gov/sites/default/files/state_of_new_york_et_al._v._facebook_inc._-_filed_public_complaint_12.11.2020.pdf.
3. the words of academic and activist Shoshana Zuboff: John Naughton, “‘The Goal is to Automate Us’: Welcome to the Age of Surveillance Capitalism,” Observer, January 20, 2019.
4. Zuckerberg and Sandberg met at a Christmas party: Elise Ackerman, “Facebook Fills No. 2 Post with Former Google Exec,” Mercury News, March 5, 2008.
5. $85.9 billion in revenue in 2020: Facebook, “Facebook Reports Fourth Quarter and Full Year 2020 Results,” press release, January 27, 2021.
Chapter 1: Don’t Poke the Bear
1. with ads recently expanded on Instagram: Vindu Goel and Sidney Ember, “Instagram to Open Its Photo Feed to Ads,” New York Times, June 2, 2015.
2. spying on user data as it sat unprotected: Barton Gellman and Ashkan Soltani, “Russian Government Hackers Penetrated DNC, Stole Opposition Research on Trump,” Washington Post, October 30, 2013.
3. Trump promised to take: Jenna Johnson, “Donald Trump Calls for ‘Total and Complete Shutdown of Muslims Entering the United States,’” Washington Post, December 7, 2015,
4. “Don’t poke the bear”: Sheera Frenkel, Nicholas Confessore, Cecilia Kang, Matthew Rosenberg, and Jack Nicas, “Delay, Deny and Deflect: How Facebook’s Leaders Fought through Crisis,” New York Times, November 14, 2018.
5. From the start of Trump’s presidential campaign: Issie Lapowsky, “Here’s How Facebook Actually Won Trump the Presidency,” Wired, November 2016.
6. Facebook employees who were embedded: Sarah Frier and Bill Allison, “Facebook ‘Embeds’ Helped Trump Win, Digital Director Says,” Bloomberg, October 6, 2017.
7. bought thousands of postcard-like ads and video messages: Andrew Marantz, “The Man Behind Trump’s Facebook Juggernaut,” New Yorker, March 9, 2020.
8. By early 2016, 44 percent: Jeffrey Gottfried, Michael Barthel, Elisa Shearer and Amy Mitchell, “The 2016 Presidential Campaign—a News Event That’s Hard to Miss,” Journalism.org, February 4, 2016.
9. An employee stepped up to a microphone stand: Deepa Seetharaman, “Facebook Employees Pushed to Remove Trump’s Posts as Hate Speech,” Wall Street Journal, October 21, 2016.
10. “being co-opted and twisted”: Renée DiResta, “Free Speech Is Not the Same as Free Reach,” Wired, August 30, 2018.
Chapter 2: The Next Big Thing
1. two student groups at Harvard: Katharine A. Kaplan, “Facemash Creator Survives Ad Board,” Harvard Crimson, November 19, 2003.
2. the Harvard Crimson slammed the project: Laura L. Krug, “Student Site Stirs Controversy,” Harvard Crimson, March 8, 2003.
3. combining his in-development social network with Greenspan’s project: Aaron Greenspan, “The Lost Chapter,” AaronGreenspan.com, September 19, 2012.
4. “I kind of want to be the new MTV”: Claire Hoffman, “The Battle for Facebook,” Rolling Stone, September 15, 2010.
5. In one online chat: Nicholas Carlson, “‘Embarrassing and Damaging’ Zuckerberg IMs Confirmed by Zuckerberg, New Yorker,” Business Insider, September 13, 2010.
6. Just six months earlier, he had moved: Erica Fink, “Inside the ‘Social Network’ House,” CNN website, August 28, 2012.
7. ideology was rooted in a version of libertarianism: Noam Cohen, “The Libertarian Logic of Peter Thiel,” Wired, December 27, 2017.
8. In 2011, Thiel would endow a fellowship: MG Siegler, “Peter Thiel Has New Initiative to Pay Kids to ‘Stop out of School,’” TechCrunch, September 27, 2010.
9. The site had a few ads from local Cambridge businesses: Seth Fiegerman, “This is What Facebook’s First Ads Looked Like,” Mashable, August 15, 2013.
10. By the end of 2004, one million college students: Anne Sraders, “History of Facebook: Facts and What’s Happening,” TheStreet, October 11, 2018.
11. The board at the time: Allison Fass, “Peter Thiel Talks about the Day Mark Zuckerberg Turned down Yahoo’s $1 Billion,” Inc., March 12, 2013.
12. The investment and buyout offers kept coming in: Nicholas Carlson, “11 Companies that Tried to Buy Facebook Back When it Was a Startup,” Business Insider, May 13, 2010.
13. The Yahoo buyout offer: Fass, “Peter Thiel Talks about the Day Mark Zuckerberg Turned down Yahoo’s $1 Billion.”
14. “It was the first point where we had to look at the future”: Mark Zuckerberg’s August 16, 2016 interview with Sam Altman, “How to Build the Future,” can be viewed on YouTube.
15. he spent most of his time working on an idea: Stephen Levy, “Inside Mark Zuckerberg’s Lost Notebook,” Wired, February 12, 2020.
16. Zuckerberg imagined a personalized hierarchy of “interesting-ness”: Steven Levy, Facebook: The Inside Story (New York: Blue Rider Press, 2020).
17. But the morning brought angry users: Tracy Samantha Schmidt, “Inside the Backlash against Facebook,” Time, September 6, 2006.
18. “When we watched people use it”: UCTV’s “Mapping the Future of Networks with Facebook’s Chris Cox: The Atlantic Meets the Pacific,” October 8, 2012, can be viewed on YouTube.
19. Twitter, which had launched in July 2006: Taylor Casti, “Everything You Need to Know about Twitter,” Mashable, September 20, 2013.
20. he reflected on his early experiences as a CEO: Zuckerberg, quoted in Now Entering: A Millennial Generation, directed by Ray Hafner and Derek Franzese, 2008.
Chapter 3: What Business Are We In?
1. she married Brian Kraff: Marital Settlement Agreement between Sheryl K. Sandberg and Brian D. Kraff, Florida Circuit Court in Dade County, filed August 25, 1995.