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An Ugly Truth: Inside Facebook's Battle for Domination [calibre 4.99.5]
- Автор: Frenkel Sheera, Kang Cecilia
- Год: 2021
- Язык: английский
- Год: HARPERCOLLINS
- ISBN: 9780062960672
- Жанр: Прочая деловая литература
Электронная книга - «An Ugly Truth: Inside Facebook's Battle for Domination [calibre 4.99.5]». Краткое содержание книги:
**Award-winning *New York Times* reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace**.
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.
The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.
Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In *An Ugly Truth* , they are at last held accountable.
**
2. Sandberg had traveled with Summers: Sandberg, interview with Reid Hoffman, Masters of Scale podcast, October 6, 2017,
3. “Sheryl, don’t be an idiot”: Ibid.
4. “I lost the coin flip as to where we were going to live”: Peter Holley, “Dave Goldberg, Husband of Facebook Exec Sheryl Sandberg, Dies Overnight, Family Says,” Washington Post, May 2, 2015.
5. Sandberg thrived: Brad Stone and Miguel Helft, “Facebook Hires a Google Executive as No. 2,” New York Times, March 5, 2008.
6. She met Zuckerberg at a Christmas party: Patricia Sellers, “The New Valley Girls,” Fortune, October 13, 2008.
7. “That they would cross paths was inevitable”: Kara Swisher, “(Almost) New Facebook COO Sheryl Sandberg Speaks!” AllThingsD, March 10, 2008.
8. Federal Trade Commission issued self-regulatory principles: FTC, “FTC Staff Proposes Online Behavioral Advertising Principles,” press release, December 20, 2007.
9. Zuckerberg accompanied Sandberg: Henry Blodget, “The Maturation of the Billionaire Boy-Man,” New York magazine, May 4, 2012.
10. “Mr. Zuckerberg and Ms. Sandberg will face mounting pressure”: Vauhini Vara, “Facebook CEO Seeks Help as Site Grows,” Wall Street Journal, March 5, 2018.
11. in a winding Facebook post: Andrew Bosworth, Facebook post, December 1, 2007.
12. demeaning comments casually made about women: Katherine Losse, The Boy Kings (New York: Simon and Schuster, 2012), p. 24.
13. On Sandberg’s first day: Bianca Bosker, “Mark Zuckerberg Introduced Sheryl Sandberg to Facebook Staff by Saying They Should All ‘Have a Crush on’ Her,” Huffington Post, June 26, 2012, https://www.huffpost.com/entry/mark-zuckerberg-sheryl-sandberg-facebook-staff-crush_n_1627641.
14. A month into her new job: David Kirkpatrick, The Facebook Effect (New York: Simon and Schuster, 2010), p. 257, and interviews.
15. In 1994, an engineer at Netscape had created the “cookie”: Janet Guyon, “The Cookie that Ate the World,” Techonomy, December 3, 2018.
16. ad business was essentially outsourced to Microsoft: Katharine Q. Seelye, “Microsoft to Provide and Sell Ads on Facebook, the Web Site,” New York Times, August 23, 2006.
17. Sandberg had been in charge: Francesca Donner, “The World’s Most Powerful Women,” Forbes, August 19, 2009.
18. “Sheryl people” or “Mark people”: Josh Constine, “How the Cult of Zuck Will Survive Sheryl’s IPO,” TechCrunch, March 1, 2012.
19. she began wooing the biggest brands: Jessica Guynn, “Facebook’s Sheryl Sandberg Has a Talent for Making Friends,” Los Angeles Times, April 1, 2012.
20. “Unlike any other executive”: Ibid.
21. the company’s latest innovation: Louise Story and Brad Stone, “Facebook Retreats on Online Tracking,” New York Times, November 30, 2007.
22. MoveOn.org circulated a petition: Ibid.
23. Coca-Cola and Overstock dropped out: John Paczkowski, “Epicurious Has Added a Potential Privacy Violation to Your Facebook Profile!,” AllThingsD, December 3, 2007.
24. In a blog post, he assured: Mark Zuckerberg, “Announcement: Facebook Users Can Now Opt-Out of Beacon Feature,” Facebook blog post, December 6, 2007.
25. entered a new phase: Donner, “The World’s Most Powerful Women.”
26. “What we believe we’ve done”: Sandberg, “Welcome to the Cloud” panel, Dreamforce 2008 conference, San Francisco, FD (Fair Disclosure) Wire, November 3, 2008.
27. Facebook’s success “depends upon one-way-mirror operations”: Shoshana Zuboff, “You Are Now Remotely Controlled,” New York Times, January 24, 2020.
28. “If you have something that you don’t want anyone to know about”: Julie Bort, “Eric Schmidt’s Privacy Policy is One Scary Philosophy,” Network World, December 11, 2009.
29. Twitter was a loud, noisy and increasingly crowded town square: Leena Rao, “Twitter Added 30 Million Users in the Past Two Months,” TechCrunch, October 31, 2010.
30. In December 2009, he announced a gutsy move: Bobbie Johnson, “Facebook Privacy Change Angers Campaigners,” Guardian, December 10, 2009.
31. “In short, this is Facebook’s answer to Twitter”: Jason Kincaid, “The Facebook Privacy Fiasco Begins,” TechCrunch, December 9, 2009.
32. Sparapani defended the action: Cecilia Kang, “Update: Questions about Facebook Default for New Privacy Rules,” Washington Post, December 9, 2009.
33. Facebook’s definition of privacy: Ryan Singel, “Facebook Privacy Changes Break the Law, Privacy Groups Tell FTC,” Wired, December 17, 2009.
34. sharing online was becoming a “social norm”: Bobbie Johnson, “Privacy No Longer a Social Norm, Says Facebook Founder, Guardian, January 11, 2010.
35. Center for Digital Democracy and nine other privacy groups: In the Matter of Facebook, Inc., EPIC complaint filed with the FTC on December 17, 2009, https://epic.org/privacy/inrefacebook/EPIC-FacebookComplaint.pdf.
Chapter 4: The Rat Catcher
1. “Mark Zuckerberg Asks Racist Facebook Employees”: Michael Nuñez, “Mark Zuckerberg Asks Racist Facebook Employees to Stop Crossing out Black Lives Matter Slogans,” Gizmodo, February 25, 2016.
2. It was a memo to all employees: Ibid.
3. The story, published on February 25, at 12:42 p.m.: Ibid.
4. And the article published as a result: Michael Nuñez, “Former Facebook Workers: We Routinely Suppressed Conservative News,” Gizmodo, May 9, 2016.
5. “It is beyond disturbing to learn”: John Herrman and Mike Isaac, “Conservatives Accuse Facebook of Political Bias,” New York Times, May 9, 2016.
6. rumored to be on a short list for a cabinet position: Zachary Warmbrodt, Ben White, and Tony Romm, “Liberals Wary as Facebook’s Sandberg Eyed for Treasury,” Politico, October 23, 2016.
7. On May 18, sixteen prominent conservative: Mike Isaac and Nick Corasaniti, “For Facebook and Conservatives, a Collegial Meeting in Silicon Valley,” New York Times, May 18, 2016.
8. Beck later wrote on his blog: Brianna Gurciullo, “Glen Beck on Facebook Meeting: ‘It Was Like Affirmative Action for Conservatives,’” Politico, May 19, 2016.
9. Beck had falsely accused a Saudi nationaclass="underline" Daniel Arkin, “Boston Marathon Bombing Victim Sues Glenn Beck for Defamation,” NBC News website, April 1, 2014.
10. “We connect people”: Ryan Mac, Charlie Warzel and Alex Kantrowitz, “Growth at Any Cost: Top Facebook Executive Defended Data Collection in 2016 Memo—and Warned that Facebook Could Get People Killed,” Buzzfeed News, March 29, 2018.
11. When, in June 2012: Facebook, “Facebook Names Sheryl Sandberg to Its Board of Directors,” press release, June 25, 2012.
12. “Her name has become a job title”: Miguel Helft, “Sheryl Sandberg: The Real Story,” Fortune, October 10, 2013.
13. She was cultivating new ad tools: Keith Collins and Larry Buchanan, “How Facebook Lets Brands and Politicians Target You,” New York Times, April 11, 2018.
14. It was also working on a tool called “Lookalike Audiences”: David Cohen, “Facebook Officially Launches Lookalike Audiences,” Adweek, March 19, 2013.