An Ugly Truth: Inside Facebook's Battle for Domination [calibre 4.99.5]
- Автор: Frenkel Sheera, Kang Cecilia
- Год: 2021
- Язык: английский
- Год: HARPERCOLLINS
- ISBN: 9780062960672
- Жанр: Прочая деловая литература
Электронная книга - «An Ugly Truth: Inside Facebook's Battle for Domination [calibre 4.99.5]». Краткое содержание книги:
**Award-winning *New York Times* reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace**.
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.
The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.
Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In *An Ugly Truth* , they are at last held accountable.
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Another batch of emails, this time from Clinton campaign head John Podesta, were released just as the Trump campaign was suffering one of its worst embarrassments, an Access Hollywood tape that showed then–reality star Trump speaking disparagingly about kissing, groping, and grabbing women without their consent. The Podesta emails, which highlighted mudslinging within the campaign and included embarrassing revelations, such as of Clinton having been fed a question ahead of one of the town hall–style events,5 helped distract from the Access Hollywood tape, taking the heat, and the attention, off Trump and once again embarrassing the Clinton campaign. The Russian hackers had essentially become the world’s most powerful news editors, enticing journalists to write stories with the promise of ever-more salacious emails from Democratic Party members. It was clickbait built for Facebook: difficult to ignore and primed for sharing. Just as news of one email began to die down, the hackers would have another leak ready to go.
The more Moran and the rest of the Facebook team probed, the more certain they were of the Russian link between the accounts. The hackers had been sloppy, at times forgetting to turn on the VPNs (virtual private networks) that would have masked their location, or leaving behind other traces that pointed to their locations in Russia and their connections to one another. Throughout July and August, Stamos and his team filed report after report about the Russian activity to Colin Stretch. In one, Moran described watching the DCLeaks Facebook page communicate with a journalist in real time about the hacked emails. The journalist, who worked for a right-wing publication, pressed for the emails to be sent as soon as possible, even in their raw form. And he took advice on how to “frame the story” around them.
Days later, a story appeared by the journalist that quoted extensively from hacked Clinton campaign emails. Moran felt responsible.
Before Moran’s boss, Alex Stamos, arrived at Facebook, he had made a name for himself in the cybersecurity world for sounding the alarm at Yahoo. In April 2015, he threw open the doors of the company’s offices in downtown San Francisco and invited several hundred journalists, cybersecurity experts, and academics to a conference he had named an “un-conference.” The gathering was intended to point out failures to protect internet users, rather than to celebrate the newest technology often promoted at cybersecurity conferences.
At the time, Stamos was Yahoo’s information security officer and one of the youngest and most high-profile cybersecurity experts in Silicon Valley.6 He had grown up in California’s hacker community, a precocious coder with a degree in electrical engineering and computer science from the University of California, Berkeley. By age thirty-five, he had started and sold a successful cybersecurity company, iSEC Partners. Over the course of his career, he had been called in to consult with some of the most powerful companies in Silicon Valley as they uncovered Russian and Chinese hackers on their networks.
In most cases, the hackers had been there for years, and Stamos was appalled at how vulnerable companies remained to relatively simple attacks. “I wanted to point to the fact that the security industry had drifted away from what we all say our mission is, which is to keep people safe,” he said. Companies didn’t make security a priority, and they relied on overly complex systems that left them and their users vulnerable to attack. He used the analogy of a house: rather than create a solid, defensible structure and securely locking all the doors, he said, companies had done the equivalent of creating multistory residences with fragile windows. All a hacker needed to do was bide his time and wait, and eventually, a company would leave itself exposed.
Hundreds of people gathered for Stamos’s keynote address in the nondescript conference room. Stamos weaved nervously through the crowd, making small talk in his characteristic rapid-fire fashion. At the lectern, he tucked in his red plaid shirt, adjusted the hem of his gray suit jacket, and jammed his hands into his pockets. People were still standing and chatting when Stamos, too eager to wait any longer, launched into his talk.
“I’m not happy,” he began, “with where we are as an industry.”
Technology companies weren’t thinking of the privacy and security needs of the average person, he said. Cybersecurity companies were more interested in selling flashy and expensive technology than offering basic protections that small companies could afford. Each year, stories of hacks affecting millions of people were growing more common. People’s private information, including Social Security numbers and credit card details, were increasingly being sold and traded by hackers in online forums.
Many in the room nodded along as he spoke. Stamos didn’t disclose it in his speech, but he was growing concerned about the security practices of his own company. He had reason to be worried. Just weeks after the “unconference,” his team found a vulnerability that made it possible to enter Yahoo’s systems and search through a user’s emails. Stamos rushed to check if Russian or Chinese hackers were responsible for the breach. Instead, he discovered that the vulnerability had been placed there intentionally, with the approval of CEO Marissa Mayer, to allow the U.S. government to monitor Yahoo email users secretly.7 “It was a huge breach of trust,” he recalled. “I couldn’t stand by and watch it.” In less than a month, he would quit his job at Yahoo. When Mayer’s role in granting the government secret access was made public, it would cause a national scandal.
In cybersecurity circles, Stamos became known as a “warrant canary.” At the turn of the twentieth century, canaries had been sent into coal mines deep down below the earth’s surface. If the birds died, it was a silent signal that toxic gas had been released into the air and that the shaft wasn’t safe for miners. In the mid-2000s, the phrase was repurposed by internet companies. The companies had begun to receive secret government subpoenas for their data—the requests so secret that it was illegal even to reveal their existence. As a workaround to alert their users that their data was being accessed, internet companies began placing tiny images of yellow canaries or messages on their websites as a sign that all was well. If, one day, the canary disappeared, it meant the company had been served one of the secret subpoenas. Privacy experts and advocates knew to look for the canaries and to sound the alarm if one suddenly went missing.
When Stamos left Yahoo, it was a sign that something was deeply wrong there. His arrival at Facebook, however, indicated that he saw something at the company worth working for.
In the spring of 2015, Facebook executives were quietly looking around for a new head of security to replace Joe Sullivan, who was leaving for a similar post at the ride-hailing firm Uber. Zuckerberg and Sandberg asked Sullivan to help find his successor. Sandberg said she wanted a high-profile hire as a signal to their board of directors, and to regulators in Washington, of their commitment to security.